Increase engagement with customer advocacy strategic frameworks
Embrace the potential of customer advocacy and ride the wave of transformative strategies, insightful lessons, and practical application. Get started on your path to leadership today.
Course overview
Struggling with your customer advocacy program? Let’s change that! Our Customer Advocacy Strategic Frameworks course is just what you need.
From constructing a strategic framework, to aligning your teams and launching a successful advocacy program, this micro-course is jam-packed with everything you need to learn how to drive impact within the first 90-120 days of your advocacy program.
And the best part? It’s entirely online and self-paced, so it’ll fit seamlessly into your schedule!
The course is a deep dive into creating a rock-solid customer advocacy strategy. It includes lifetime access to real-life case studies and a treasure trove of other resources, enabling you to conquer the world of customer advocacy.
Let’s turn your customers into your greatest advocates!
What's included?
Certification
Obtain a Customer Advocacy Strategic Frameworks certification upon completion. Showcase your new skillset to colleagues and potential employers.
Content
Engaging, in-depth content designed to impart a deep understanding of customer advocacy strategies. Learn at your own pace and on your own terms.
Case studies
Real-life case studies for contextual understanding. Learn from practical examples and gain insights into effective customer advocacy practices.
Coursework
Practical assignments to apply what you've learned. Experience firsthand the effectiveness of cross-functional alignment strategies in real-world scenarios.
Insights
Exclusive insights from customer advocacy expert, Kevin Lau. Benefit from his extensive experience in leading global customer engagement programs.
Templates
Proven templates and frameworks at your fingertips. Streamline your process and expedite your advocacy program development with tools that work.
24/7 Access
Unlimited, lifetime access to course content. Revisit, revise, or refresh your knowledge anytime you need – we're always here for you.
Course curriculum
Welcome to the strategic frameworks advanced micro course [5 mins]
Resource library
Building your strategic framework [60 mins]
Getting started with strategic framework
Customer interviews
[Bonus footage] Alignment between sales and customer success - Mark Higginson, EVP of Customer Success at SixFifty & Vish Walia, Customer Success Leadership Coach
Cross-functional alignment
Time to reflect
Knowledge check #1
[Article] Unique and new initiatives she developed to ensure better alignment with customer success | Michelle Wideman, Onno
Establishing your charter
Your team charter
Customer marketing playbook
Time to reflect
Knowledge check #2
Design your program portfolio
Internal and executive alignment
Coursework
[Bonus footage] Building a CS toolset with a limited budget - Dan Farley, VP Customer Success at Seenit
90-120 day roadmap
Coursework
Time to reflect
Knowledge check #3
Wrap up [10 mins]
Resource library
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Continue your professional development
Claim your certificate
Showcase your cert
By the end of this course you’ll be able to:
Build frameworks
Design a solid, strategic framework to effectively guide your customer advocacy program.
Enhance engagement
Utilize top strategies to increase customer engagement and turn them into brand advocates.
Drive impact
Deliver significant results within the first 90 to 120 days of your advocacy program using a new roadmap.
FAQs
What is the Customer Advocacy Framework Advanced Micro course?
This course is a comprehensive online training program specifically designed to equip you with the tools and techniques to build a successful customer advocacy program.
You will receive access to a robust strategic framework, various best practices in cross-functional alignment, and 5 templates and frameworks to guide your efforts. You can complete the course in just an hour, at your own pace. Plus, you gain lifetime access to the content, allowing you to revisit and reinforce your learning anytime. Upon completion, you receive a certification in the Customer Advocacy Strategic Framework.
Who’s this customer advocacy framework course for?
This course is for anyone who’s ready to master the art of customer marketing and advocacy. It’ll equip you with the confidence and know-how you need to implement a killer customer advocacy strategy to drive impact and support customer retention. It’s also perfect for those busy-bees who don’t have hours and hours to dedicate to longer courses.
How does a micro course work?
We know you’re busy. So, like our other courses, this course is entirely self-paced and fully online. It’s just shorter, making it a much smaller time commitment.
After you enroll, you can work through the chapters in order and participate in the activities provided. But don't worry, there aren’t any tricky exams at the end.
How long will the course take to complete?
You can take however long you need to work through the materials, it’s completely flexible. The course consists of one hour of on-demand content, including activities and optional coursework.
How long will I have access to the course content?
You’ll get lifetime access! Explore customer advocacy strategic frameworks anytime, anywhere, at your own pace.
How much does the Customer Advocacy Framework Advanced Micro course cost?
$149.99. With this investment, you’ll have access to the OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.
Looking to learn as a team?
If you're looking to have a team of three or more certified, please contact Kyle regarding team rates.
P.S. If you need help convincing your boss, we’ve done the hard work for you.