Your pathway to exceptional customer advocacy starts here.
Elevate your game with a customer advocacy certification. Unlock the secrets of successful customer advocacy and make a lasting impact in your organization.
Course overview.
Want to create game-changing customer experiences? Look no further! Customer Advocacy Certified offers a comprehensive guide to mastering the fundamentals of customer advocacy.
You'll learn to create engaging programs, measure your success, avoid common pitfalls, and even get insights on how to secure more budget and headcount. Plus, we’ll explore driving deeper product adoption across your customer base.
From creating highly engaging programs to leveraging an advocacy toolbox, you'll be equipped with everything needed to drive real results. This course is more than a learning experience - it's a roadmap to success in customer loyalty and retention.
Whether you're a beginner or seasoned professional, this course has the insights and tools to take your customer advocacy to the next level.
Course curriculum.
Introduction to customer advocacy [15 mins]
Your course pack
How to get the most out of this course
Introduction and welcome
What is customer marketing?
Benefits of customer advocacy
Why build a career in customer advocacy?
Coursework
Knowledge check
Resource library
Bonus footage [24 mins]
Customer success and customer marketing: Jay Nathan, Higher Logic
The 3 pillars of customer advocacy [15 mins]
The 3 pillars of customer advocacy
Pillar 1: personal branding
Pillar 2: peer networking
Pillar 3: rewards & recognition
Time to reflect
Knowledge check
Bonus footage [22 mins]
Community: David Spinks, Bevy
Blueprint part 1: Beginner customer programs [20 mins]
Beginner customer programs
Top contributors
User groups
Time to reflect
Knowledge check
Blueprint part 2: Intermediate customer programs [40 mins]
Intermediate customer programs
Reference technologies
Reference promotion
Reference SLA walkthrough
Reference expedited SLA walkthrough
Voice of customer (VoC)
Alpha-beta testing
Customer feedback surveys
Advisory councils
Support engagement model
Peer review
Peer review site comparison
Time to reflect
Knowledge check
Blueprint part 3: Advanced customer programs [40 mins]
Advanced customer programs
Creating brand ambassadors
Brand ambassador engagement strategies
Program charter template
Yearlong program outline
Customer storytelling 101
Customer story formats
Establishing customer awards programs
Customer Awards phases
Planning
Judging
Connecting the dots through customer events
User conference opportunities
Midlevel influencer events
Mentor programs
Customer certification
Time to reflect
Knowledge check
Bonus footage [30 mins]
Customer retention and rewards: Barbara Thomas, (BT), Sr. Customer Advocacy Manager, Impervia
Blueprint part 4: Executive customer programs [20 mins]
Executive customer programs
Executive briefing center
Exec experiences
Time to reflect
Knowledge check
Advanced customer engagement strategies [43 mins]
Advanced customer engagement strategies
Segmentation
Customer persona blueprint
Industry & vertical example
Reimagining your. COM experience
Advocate nation site
ALTERYX
Customer nurtures
Customer advocacy nurture template
Time to reflect
Knowledge check
Coursework
Measuring success [27 mins]
Measuring success
5 part process
Team charter
Advocacy measurement
Time to reflect
Knowledge check
Coursework
Bonus footage [27 mins]
Diversity and inclusion: Kalina Bryant, Unaologetech
Exam [20 mins]
Final exam
Wrap up [10 mins]
Resource library
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Your feedback
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By the end of this course, you'll be able to:
Launch programs
Design and implement effective customer advocacy initiatives tailored to your organization's needs.
Drive adoption
Implement techniques to enhance product adoption across your customer base, boosting loyalty and retention.
Measure ROI
Accurately evaluate the success and return on investment of your customer advocacy efforts for continuous improvement.
FAQs
What is the Customer Advocacy Certified Masters course?
The Customer Advocacy Certified Masters course is a comprehensive program designed to equip you with the skills, knowledge, and resources necessary to create highly engaging customer advocacy programs. Taught by industry experts, it covers everything from the fundamentals of customer advocacy to advanced strategies for driving customer retention and loyalty. With 5+ hours of content, 8 engaging modules, actionable templates, and 40 exam questions, this course provides a step-by-step blueprint to help you measure success, leverage your advocacy toolbox, and drive deeper product adoption across your customer base.
Who’s this customer advocacy course for?
This course is for anyone who’s ready to master the art of customer marketing and advocacy. It’ll equip you with the confidence and know-how you need to implement a killer customer advocacy strategy to drive impact and support customer retention.
How does the course work?
The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Advocacy Certified!
How long will the course take to complete?
You can take however long you need to work through the materials, it’s completely flexible. The course consists of 5+ hours of on-demand content, including activities and exam questions.
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the course content?
You’ll get lifetime access! Explore customer advocacy strategies anytime, anywhere, at your own pace.
How much does the Customer Advocacy Masters Certified course cost?
$500. With this investment, you’ll have access to 5+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.
Looking to learn as a team?
If you're looking to have a team of three or more certified, please contact Kyle regarding team rates.
P.S. If you need help convincing your boss, we’ve done the hard work for you.