Stop letting your clients slip through the cracks.
Learn how to anticipate at-risk customers before it’s too late, and reduce your churn rate by taking this program created by experts. Unearth the skills you need to dramatically influence your customers’ lifetime value.
Course overview.
Customer churn doesn’t have to be the boogeyman of SaaS. Let’s demystify it and get to the root of churn management.
Gaining new customers is awesome, losing them at renewals or via an unsubscribe button? Not so much.
There are a plethora of reasons why your customers decide to part ways with you – and even more tell-tale signs in the build up to this decision. You can get ahead of the curve with predictive analytics to protect your customers’ experience and your business’s revenue.
By the end of this certification, you'll be able to..
Strip churn back to basics
Understand the importance of early churn detection and its impact on business outcomes.
Develop churn prevention plans
Build and implement retention plans and reward programs which demonstrate value and address customer needs and keep customers engaged.
Leverage data to forecast churn
Use predictive modeling to forecast potential churn and proactively address client issues face on.
What's included?
Official Customer Churn: Masters certification, to show off to your peers, once you pass all the exams in this course.
Content
Gain access to a robust curriculum covering the breadth of customer churn management. You’ll learn the secrets to analyzing the causes of churn, preventative methods, and how to enhance your customer experiences with data.Exams
Marked exams at the end of every module to test your knowledge and get you Customer Churn Certified.Footage
Hours of bonus footage and fireside chats, crammed with expert insights from organizations like LinkedIn, Microsoft and Google.Templates
Practical templates and frameworks ready for use straight away. Take them with you and utilize them in your role with easeTasks
A variety of coursework tasks to consolidate your learning and practice your new churn knowledge.Access
Lifetime access to all the content, fireside chats, templates, and more. Return to course content whenever you need to – we’ll be here.
Course curriculum.
Your curriculum is still being built, watch this space.
Introduction [10 mins]
Coming soon
Pre-course survey
How to get the most out of this course
FAQs
What is the Customer Churn Certified: Masters certification?
The Customer Churn certification is designed to teach you about customer churn, including its causes, detection methods, and mitigation strategies. It covers topics such as identifying different types of churn (voluntary and involuntary), analyzing churn metrics, and using predictive analytics to detect early churn risks. It also explores practical techniques to reduce churn, like improving customer service, tailoring customer experiences, and implementing effective onboarding strategies. It includes hands-on exercises like role-playing and scenario analysis to simulate real-world business situations, and culminates in case studies showcasing successful churn reduction approaches.
Who’s this Customer Churn Certified: Masters certification for?
This certification is intended for CSMs, business leaders, and those involved in customer experience management. It’s especially useful for individuals looking to proactively manage customer churn and drive customer success by improving retention strategies, analyzing customer behavior, and implementing data-driven churn prevention techniques. The course is designed for anyone looking to enhance their skills in customer satisfaction, retention, and success, making it ideal for those in customer-centric roles within SaaS, B2C, or other service-driven industries.
How does Customer Churn Certified: Masters work?
Flexibility is at the core of this certification. If you’ve got a busy couple of weeks coming up, don’t sweat it. You can take this course at your own pace with its fully online resources.
After you enroll, you’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Churn Certified!
What happens if I don’t pass the exams?
You'll have two attempts at each exam. If you fail the first attempt, we really recommend revisiting the materials to help you pass the second time around. If we can support you further, please reach out to us for more help.
Note: Contact support at support@pmmalliance.com for further help or to request that your exam be resent.
How long will I have access to the content?
You’ll get lifetime access! Dive into the depths of customer churn anytime, anywhere, at your own pace.
How much does the Customer Churn certification cost?
$500. But if you sign up to our waitlist, you'll get bonus material and $100 off at launch!
Looking to learn as a team?
If you're looking to have a team of three or more certified, please contact Kyle regarding team rates.
P.S. If you need help convincing your boss, we’ve done the hard work for you.